Mary J. Blige caused controversy when she appeared
in a Burger King commercial, inciting reactions that deemed the
advertisement as racist. MJB finally broke her silence on the
controversy during an appearance on Hot 97’s The Angie Martinez Show, explaining that the backlash to the ad “broke my heart.”
"I just felt like there was no need for me to say
anything, because everyone was crucifying me and going crazy,” she said.
"I pulled back and watched everyone and everything, [because] it's just
something that I thought would've been a great branding opportunity. I
went online to listen to the remix that I did with Fat Joe, I'm looking
for 'Another Round,' and all I could see is Burger King, chicken and
buffoonery, and it just broke my heart.”
She explained that she understood why people would
react to the commercial in that way, but was offended that some were
making nasty comments about her when she wasn’t the culprit. Blige
considered it a lesson in who her true friends really are.
"I understood the laughter and the jokes and
the stuff that was happening — you're supposed to do that when something
like that happens — but the thing that hurt me is when people were
starting to say vicious, negative things that didn't have [anything] to
do with that," she continued. "It exposed everyone and everything in my
life and showed me who my friends are."
The Queen of Hip Hop/Soul acknowledges that it was a mistake for her
to participate in the campaign, and that she was “crushed” by it for
several days.
"It was a mistake and I did it because I thought
it was something that wouldn't come out like that. No one had mercy, and
it's cool, it was a learning experience. It hurt my feelings, it
crushed me for two days, but after those two days, I got up and I kept
going. I want to apologize to everyone that was offended or thought I
would do something so disrespectful to our culture. I would never do
anything like that purposely."
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